ALC Denim Guide
A wardrobe staple that will never lose its cool, the perfect pair of jeans are the bedrock of everyday style. Globally iconic, forever timeless and always carrying attitude; a good fitting pair of jeans are literally like a BFF.
Find your perfect fit...
The New Icon - The High Straight
The new 'it-jean' has landed and it's here to stay. This modern silhouette offers up a chic look that is relaxed, laid back and easy to style. A straight leg is not wide; it contours the waist and hip to offer shape and definition, it skims over the thigh before releasing at the knee. The versatility of this style means that it can be compiled using 100% cotton for an authentic look or a stretch denim that holds and retains shape and offers comfort from the very first wear. We have a wide range of both authentic denim and stretch denim in a straight leg, all of which range from a 26" leg length to a 32".
ALC Top Tip; If you are blessed with a pear shape booty, we recommend Paige denim // Between sizes? Size down 1" with a stretch denim and up 1" for a full cotton content jean.
As a rule; wash your jeans inside out on a cool cycle. Wash less and whatever you do, keep your stretch denim away from heated surfaces, tumble dryers and radiators. However, your authentic raw denim is slightly stronger meaning you get to decide the lasting colour. For a more vintage look with fading, refrain from washing inside, your denim will fade and move naturally over time.
The Easy Everyday - The High Slim
A chic and modern alternative to your trustworthy Skinny. If you, like many have struggled to let go of the comfort and ease of the vintage loving skinny jean, then here is your answer. Featuring a slimmer leg than its modern peers, a High Slim cinches the waist, contours over the hips and stays slim through the thighs. This elonganting shape only releases at the shin, giving you versatility and a classic silhouette. Most of our collection has been compiled using high retention technology, meaning you get full comfort and hold all day long.
ALC Top Tip; Don't be afraid to experiment with footwear, a high slim looks just as good with pumps and sneakers as they do with strappy heels // Trying on at home? Take your socks off! You'll thank us.
As a rule; was your jeans inside out on a cool cycle. Wash less and whatever you do, keep your stretch denim away from heated surfaces, tumble dryers and radiators.
The Modern Classic - Wide Leg Crop
The wide leg silhouette shows no signs of slowing down. Inspired by a vintage classic and updated with high retention technologies, this style is what we would call the perfect 'all-year-rounder' due to it's versatility and shape. Sitting high on the waist, contouring on the hips and releasing from the thigh, the Wide Leg suits all body shapes, gives a laid back feel to your outfit and gives your denim that much loved 'lived in' look.
ALC Tip; Anessa by Paige is our 'go-to'.
As a rule; was your jeans inside out on a cool cycle. Wash less and whatever you do, keep your stretch denim away from heated surfaces, tumble dryers and radiators.
The Forever Jean - The Boyfriend
The BF is back and it is slouchier than ever! Well, it didn't really go anywhere, but it sure is having a moment. Designed to sit on the hip and stay relaxed and loose through to the thigh, this shape is the ultimate in a 'relaxed' look. Available in both stretch and full cotton contents; the slouch is your 'Sunday' jean that you'll want to wear everyday.
ALC Top Tip - For a stretch denim, try Denham or Paige and size down for a closer fit. For something more vintage inspired with a stronger cotton; check out Frame or Agolde.
As a rule; was your jeans inside out on a cool cycle. Wash less and whatever you do, keep your stretch denim away from heated surfaces, tumble dryers and radiators.
Season Re-Fresh - Utility Trend
Every season, the runways of the fashion world's capitals pay homage to past trends and cult classics. The 'big' talking point was the return of some 90's styles that, if you lived them first time round...you probably thought it best to avoid. Fear not! We're talking Utility, not the ultra 'low rise' (yet?!). All jokes aside, this is one trend that can be tamed down to include an easy-to-wear pant that is ultra flattering, supremly comfortable and most importantly; 100% versatile. Introducing our current in-store crush; The Pocket Utility Pant by Frame. These ‘90s-inspired cargos offer a fit that hits at the natural waist and falls loose through the thigh. Side patch pockets and a straight leg that has a modest widthening throughout give these our ALC seal of approval.
ALC Top Tip - Let these do the talking and keep it simple with a classic tee. Sneakers now, sandals soon and boots in the Autumn.
As a rule; was your jeans inside out on a cool cycle. Wash less and whatever you do, keep your stretch denim away from heated surfaces, tumble dryers and radiators.
Seasonal Summer Essentials - The Wide Leg Flood
Welcome tou your 'going-out' summer denims. This flood length style has true icon status thanks to it's chic 70's inspired fit and flare. Tight on the waist and hips, the longer length wide leg releases at the top of the thigh to give a stunning silhouette that elongates the leg, oozes confidence and goes hand in hand with your summer cocktails. This style is available in both stretch and authentic denim contents.
ALC Top Tips - Gold accessories and strappy sandals with white jeans create a chic St Tropez look.
For a hazy 70's summer vibe, pair your indigo full length wide legs with tan wedges and accessories.
As a rule; was your jeans inside out on a cool cycle. Wash less and whatever you do, keep your stretch denim away from heated surfaces, tumble dryers and radiators.
Shop our range of Denims here