Denim Guide
FOR THE LOVE OF DENIM
A wardrobe staple that will never lose its cool, denim is the bedrock of everyday style.
Whether you're seeking a modern straight leg, authentic vintage style or you've got your heart set on a pair of killer skinnies, our denim guide will help you find the perfect fit, for every occasion.
No wardrobe would be complete without the iconic skinny jean. Once a no-go shape for many, the modern skinny jean is now so versatile it can be worn for work or play. The classic skinny now has more stretch retention than ever before thanks to constantly evolving technologies, and the higher the cotton content, the more authentic the denim will feel and the lower, the softer it will feel. We have a range of skinny jeans with mid to high waist and cropped at 26" to a longer 32".
As a rule; was your jeans inside out on a cool cycle. Wash less and whatever you do, keep your stretch denim away from heated surfaces, tumble dryers and radiators.
STRAIGHT LEG
The new 'it-jean' has landed and it's here to stay. This modern silhouette offers up a chic look that is relaxed, laid back and easy to style. A straight leg is not wide; it contours the waist and hip to offer shape and definition, it skims over the thigh before releasing at the knee. The versatility of this style means that it can be compiled using 100% cotton for an authentic look or a stretch denim that holds and retains shape and offers comfort from the very first wear. We have a wide range of both authentic denim and stretch denim in a straight leg, all of which range from a 27" leg length to a 32".
As a rule; was your jeans inside out on a cool cycle. Wash less and whatever you do, keep your stretch denim away from heated surfaces, tumble dryers and radiators. However, your authentic raw denim is slightly stronger meaning you get to decide the lasting colour. For a more vintage look with fading, refrain from washing inside, your denim will fade and move naturally over time.
RELAXED FIT
An update to the modern 'BF' style. The relaxed jean is designed to have a more slouchy effect that sits on the hip and tapers through the leg. Again, the shape allows for the option of an authentic denim or a stretch retention on the relaxed style and we have lengths that vary from ankle 26' to 32' for the longer leg. This style is super fun to play with, keep it denim or try a jogger style that offers up a whole new styling game that works with heels and sneakers alike. No, really!
As a rule; was your jeans inside out on a cool cycle. Wash less and whatever you do, keep your stretch denim away from heated surfaces, tumble dryers and radiators.
WIDE LEG JEANS
A true 'all year rounder', the wide leg jean shows no signs of falling behind it's peers. We recommend sticking with a stretch denim for a wide leg as it allows more movement and less restriction. A high rise contours the waist and hip which releases from the top of the thigh to offer a truly flattering silhouette that really does work wonders on all body shapes. An ankle cut length offers versatility and lengthens the leg.
As a rule; was your jeans inside out on a cool cycle. Wash less and whatever you do, keep your stretch denim away from heated surfaces, tumble dryers and radiators.
Shop our range of Denims here