Posted on 21 May 2019



Hey there! Welcome to my blue (jean) heaven…
I’m the owner of ALC. The last (almost) 4 years of my life have been dedicated to solving your denim dilemmas. Prior to that you would have found me working in other retailers and studying all things fashion!

My Style Icon has to be Olivia Palermo.
She’s the type that could wear a bin bag and make it look good and is an advocate of Paige and Frame Denim. Or someone French like Emmanuelle Alt, she always looks effortless in jeans and a simple shirt!
My favourite brand in the store is it’s too hard to pick a favourite! I own jeans from all of the brands that we carry and my favourite just depends on how I feel that day. Right now I’m wearing Current Elliot, one of the newest brands for ALC!
I style denim based on what I’m doing that day and night!
I love a relaxed fit in Summer, and I’m a huge fan of boyfriend jeans with flats or heels and a feminine top. High-rise skinny jeans are a wardrobe staple for me as they work with all footwear and show off all figures well!
My denim advice would be to never assume…
the way to denim heaven is to keep an open mind. One of my favourite things is to surprise a customer with something they never expected to fit. I’d also advise to look after your jeans like you would your favourite piece of clothing – treat them well and they’ll make you look and feel great for longer.




Hello! My name is Cat. I recently joined the ALC team as sales advisor. Since I was little I have always been obsessed with dressing up and being surrounded by lots of people. I love styling, and pulling together items for clients. I get such joy seeing someone opening the fitting room curtain with a smile upon their face and confidence in their walk. 

My Style Icon is Aimee Song and The Fashion Bug Blog - two major Instagram ladies! Aimee is playful with her outfit choices whilst TFBB always nails relaxed chic. Both love a pop of colour! 
My favourite brand in the store is this is a hard one… I would say Samsøe & Samsøe, and Essentiel Antwerp. I imagine them in their design studios saying ‘why not?!’. Both use colour's very well and have a fun edge to their products. 
My favourite way to style denim is High rise skinny’s, a tee or a cashmere jumper tucked in at the front, paired with a leather or bomber jacket (sat on top of my shoulders) and a fun pair of shoes. This or any midi dress! 
My denim advice isTry, try, try again. You might find you meet your perfect pair on the second go, but I say try a few options, you will know when you meet ‘the one’s’. 




Hola! I’m Aoife, I just joined ALC as a sales advisor and social media gal. I’m a fashion communication student and i run a fashion and lifestyle blog in my spare time! I have been fashion obsessed for as long as I can remember so I’m loving working in ALC with all the gorgeous clothes.

My style icon would have to be Tar Mar, I’m obsessed with fashion bloggers and always look to them for style inspiration. My faves have to be the Irish blogger Tar Mar and the beautiful Amy Bell from The Little Magpie. Instagram can be such an inspiration when it comes to style and the new shop from the app feature is a game changer.
My favourite brand in the store I love Twist & Tango as well as Samsøe & Samsøe, both brands have such cool, effortless pieces I can’t wait to get my hands on some!
My favourite way to style denim is I’m 100% a high waisted kind of gal and I adore a wide leg, they just look so cool with a pair of trainers and a basic tee or a cute off the shoulder top. I’d pair my outfit with hoop earrings and chunky rings and i’m ready to face the day.
My denim advice is to go outside your comfort zone and try new styles, denim is timeless and you can never have too many pairs of jeans so have fun with it! Embroidery, fraying and embellishment are everywhere right now, embrace it!

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