Discover Organic Basics at ALC
Posted on October 22 2020
We are so happy to launch our newest brand, and to be the first stockist of Organic Basics in Edinburgh. You may have heard of them already; I keep seeing adverts of their sustainable underwear and active wear everywhere! When we talk about sustainability in fashion and clothing it can sometimes mean different things. It could mean that the factories and workers are looked after well, that the fabrics used are planet-friendly and don't require environment-damaging after care, and simply that the item is built to last and doesn't need to be replaced so often. Organic Basics set out to be all of these things, designing simple and beautiful items to wear underneath and to workout, with minimal environmental impact.
Their activewear range is mainly designed for Yoga, Pilates, Barre, and gym workouts and features the most comfortable, seamless workout bra I've ever tried (sorry Sweaty Betty and Lululemon) with light to medium support. Leggings to match are high waisted and stay in place. Both are treated with a trademarked silver salt, which helps the workout-wear to stay fresh, and prolongs use between washes. I'm a convert!
We've chosen some gorgeous underwear for you too, with two styles of bra: one in organic cotton and another in silky soft Tencel, with matching briefs. Their invisible brief range is just that - seamless and perfect for hiding under those skinny jeans! Care is simple too - machine washable, though like most underwear brands we do recommend popping in a wash bag to protect the delicate fibres.
We can't wait to show you Organic Basics in store, and hope it'll become a firm favourite 'what-did-I-wear-before-this' brand to sit alongside our other forever pieces you already know and love.