Brand Spotlight - SAMSØE SAMSØE

Adele Crombie

Posted on December 01 2019

Aoife From ALC Edinburgh wearing the Cindy Dress by Samsoe  Samsoe

Brand of the Month - SAMSØE SAMSØE

Welcome back to our brand spotlight series! This time we're talking about Danish Hero's SAMSØE SAMSØE, one of our most popular brands in store. 

Women wearing Samsoe SamsoeSet up in 1993 by two brothers, Klaus and Preben Samsoe, this effortlessly cool Scandinavian brand has grown from a jewellery store to an international fashion house. The brand takes inspiration from their danish heritage creating wearable pieces with utilitarian street style aesthetic. They focus on creating pieces that will go beyond trends and stay in your wardrobe as timeless classics.

"our dedication to craftsmanship, authenticity and function is revealed through modern day essentials and contemporary classics for the urban man and woman" 

Here at ALC we are becoming a tad obsessed with SAMSØE SAMSØE, their unique sophisticated pieces get us every time & with each delivery, we fall more in love with the brand. They always seem to get it right! From cool prints to gorgeous silky materials and silhouettes.

They have recently launched their 'Conscious' collection, focusing on reducing the brands environmental impact. They have created this collection with a  focus on sustainability. All fabrics in this collection are sustainably sourced, dead-stock is collected along with consumer waste and the fabrics are recycled and used to create garments that are stylish and sleek and have little impact on the environment.

Below are our newest pieces from the Brand, all of which have been certified as safe by using EcoVero which is produced from specially processed wood pulp and is often compared to silk and cotton.


Elmy Shirt and Cindy Dress in Moonlight Flow Print by Samsoe Samsoe

In addition to the clothing range, all labels and packaging is made using recycled materials.

At ALC we too are committed to doing our bit and using more sustainable items. We now use packaging which is made from at least 90% recycled materials and is 100% Biodegradable. We have invested in recycled paper for our gift wrap and have steered clear of glitter and other harmful plastics. We believe that the only way to continue as a fashion retailer is to listen to our consumers and the science. You too can do your bit by buying cleaner, more consciously and less washing. Aoife from ALC wearing a range of Samsoe Samsoe in blue colours

 " SAMSØE SAMSØE have been a favourite of mine since the very first season we stocked them. Scandinavian fashion is always so effortless and doesn't conform to fast-fashion fads. I find  SAMSØE SAMSØE pieces so versatile, they really stand the test of time, an important side of sustainability. They are also using many recycled, organic, and eco-friendly fabrics and have produced an entirely sustainable denim range. Whats not to like?! This season I'm coveting the Ditte Jacket and the Elm dress. Both styles are classic and in prints that I'll never get bored of. True investment pieces that I'll look forward to wearing year in year out."

- Adele Crombie, Owner.


If you fancy a closer look at any of the pieces featured in this blog then click here to shop our full collection of  SAMSØE SAMSØE pieces.

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