Posted on 24 April 2017

Hey there! Welcome to my blue (jean) heaven…
I’m the owner of ALC. The last (almost) 4 years of my life have been dedicated to solving your denim dilemmas. Prior to that you would have found me working in other retailers and studying all things fashion!
My Style Icon has to be Olivia Palermo.
She’s the type that could wear a bin bag and make it look good and is an advocate of Paige and Frame Denim. Or someone French like Emmanuelle Alt, she always looks effortless in jeans and a simple shirt!
My favourite brand is…
it’s too hard to pick a favourite! I own jeans from all of the brands that we carry and my favourite just depends on how I feel that day. Right now I’m wearing Current/Elliot, one of the newest brands for ALC!
I style denim based on what I’m doing that day and night!
I love a relaxed fit in Summer, and I’m a huge fan of boyfriend jeans with flats or heels and a feminine top. High-rise skinny jeans are a wardrobe staple for me as they work with all footwear and show off all figures well!
My denim advice would be to never assume…
the way to denim heaven is to keep an open mind. One of my favourite things is to surprise a customer with something they never expected to fit. I’d also advise to look after your jeans like you would your favourite piece of clothing – treat them well and they’ll make you look and feel great for longer.
Hi, I’m Laura and I am a Fashion Technology student as well as a denim sales advisor here at ALC. Fashion is my “passion” and if you don’t see me in work or uni, I’m probably shopping. Failing that, I’ll be eating!
My Style Icon is Leandra Medine aka Man Repeller. She manages to wear the craziest of outfits whilst looking amazing.
My favourite brand in the store is Samsoe & Samsoe.
Scandinavian style has become big recently and I feel this brand is on top of the current trends, mixing edgy and classic styles together. If I could buy it all I would!
My favourite thing to do in Edinburgh is the Fringe Festival.
We’re so lucky to have so many world-renowned comedians right on our doorstep, to not make the most of it would be a waste of my August!
My favourite way to style denim is light-wash boyfriend jeans
(even better with rips) with a pair of dainty heels, taking casual denim and elevating it to a super cool and edgy look.
My denim advice would be to go out your comfort zone!
Prior to working at ALC, I was a black-skinnies-only girl. Since trying on so many pairs has made me fall in love with styles I would have completely disregarded. White jeans might be daunting, but they might also be your new best friend!

More Posts

Next Post


Join the ALC family and be the first to know about exclusive events, promotions, and what's new in store! Don't worry, we won't spam you!

Search our store

Back to the top