Hello, I’m Adele and I founded ALC in 2012 because I knew it was possible to find the perfect pair of women’s jeans.

ALC is Edinburgh’s first store specialising in women’s denim. We also have seasonal collections of lovely clothing and accessory brands to help you create a capsule wardrobe, some of which are exclusive to ALC in Edinburgh. Check out our selection of brands here!

I’ve worked with some of the UK’s best known fashion retailers, learning what works, what doesn’t, and what women really want in terms of fit, fashion, fabrics and value. I’ve spent (and will continue to spend!) lots of time researching, viewing collections and talking to brands and customers. I do this so I’m sure that my hand-picked selection looks fabulous, feels great and represents current fashion stories – whatever your body shape.

ALC’s focus is on service and making you feel confident and stylish … so please give me your feedback – good, bad, or ugly. You can reach me here.

Visit ALC at 61 Thistle Street.

At present it’s not possible to make a purchase online, but please do call, pop in, or check out the ALC social media pages for more information… the online shop will be coming soon!